PROJECT SHOWCASE
GUESS Inc. Independent Research Report
I led a team to compete in the Securities Analysis Competition on campus. Our job was to create a 25-30 page research report on a company in the apparel industry, and present a buy/sell recommendation to a panel of industry professionals. This competition helped me learn how to utilize public information, perform financial analysis, and lead a team.
Lenovo Marketing Recommendation
Me and a group of students were given the task to create a marketing strategy for Lenovo Inc. targeting millennials. We collected and compiled survey data to analyze the reasons consumers were not buying their products. I learned how to identify a particular problem and create a sale's pitch to bring brand awareness and solve that problem.
DFW Food Insecurity Proposal
Me and a few students in our Business Communication course created a proposal to tackle food insecurity in the Dallas Fort Worth Area. We were able to find ways to eliminate food insecurity and also help underprivileged citizens not rely on outside help for their meals. I learned to connect with experts in the area and also learned how to build a step-by-step outline to help fuel a solution.
